LATEST READS: THE BEE STING,  MY OLD ASS

INDEPENDENT Creative director.

I connect audiences to brands through emotional storytelling. I helped launch the campaign for the Voice To Parliament, taught Federer to cook, challenged unconscious gender bias for adidas, and reverse robbed corner stores - all with the aim of solving business problems in memorable ways. 

My work has been recognised at every major festival across every key category. As a Creative director at The Monkeys I helped lead the agency to Campaign Brief Australian Agency of the Year, AWARD Agency of the Year, and Effies Agency of the Year. 

I was previously Creative Director at CHEP, and Global Creative Lead on Adidas, Smirnoff and Barilla at 72andSunny Amsterdam. 

I’ve made documentaries in Kyrgyzstan and Sierra Leone. The first produced the threat of legal action, the second a six-part series for ABC Arts called Fashpack: Freetown. 

I'm also the writer of the popular children's book series, Hedgehug. 

CV: The Monkeys, Sydney; CHEP, Sydney; 72andSunny, Amsterdam; BMF, Sydney.

D&AD wood pencil/ Clio AWARDS silver X 2, Bronze X 4 / Cannes x 4/ London International Awards GOLD, Bronze X 2, finalist X 2 / The One Show bronze, SHORTLIST / the one show INTERACTIVE SHORTLIST / the Webby Awards Honourees X 4, Nominee X 4/ Adfest SILVER, Bronze X 2 / Award SILVER X 3, Bronze X 5 / Facebook Studio Awards / Spikes Asia Silver X 2, BRONZE X 3 / IAB Awards Winners X 4 /FWA SOTD/ B&T Awards Winner/ ADMA winner / Agency of the year awards; chep, the monkeys, 72&sunny, BMF/ Raindance Film festival official selection