20 Grand Slams. 0 minutes cooking. 150 million views.
After years of steady sales decline, Barilla needed to rediscover its mojo. We relaunched the brand with a new global platform, created a buddy film series featuring Roger Federer and Italian chef Davide Oldani, and along the way taught the G.O.A.T to cook.
Role: Creative Lead; 72&Sunny Director: Mark Hoffman
